Our goal is to set the standard as the world’s most customer-focused real estate company

We are real estate standardized. Standard, at its core, is all about blurring the line between conventional and cutting edge. We believe that the brokerage exists to serve the agent - because, at the end of the day, our agents serve our clients. By empowering agents with a variety of new technologies & support systems our intention is to help our agents get back to what they do best - building relationships & providing top-notch service to our clients.

Our goal is to set the standard as the world’s most customer-focused real estate company. To give homeowners and customers an aggregate of qualitative, convenient, and lower cost service options in the residential economy.

Our vision is to build the future of real estate in one convenient space. To create a new standard for customers when evaluating properties and services for their homes. To utilize technology to realize economies of scale and deliver top-tier customer experiences.

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Financials

You deserve the industry’s best pay structure.
That’s why we’ve improved agent commissions each and every year since we started.

We’ve left traditional brokerage behind starting with our pay structure.

We’ve left traditional brokerage behind starting with our pay structure.

Why?

Because we know that our agents are the ones who help facilitate the sale and purchase of someone’s most important and personal asset: their home. Not the brokerage...so why penalize agents for their efforts?

The Numbers:
  • 100% commission

  • Simple monthly dues and a transparent transaction fee

  • Zero E&O fees

  • Industry leading agent referral share

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Support

Our agents are our greatest asset.

We’ve got your back.

Our goal is to give you the gift of time. Day in and day out.

Our brokerage support team is as hands on as you need us to be. The more we do for you, the more time you have to spend with your clients or maybe take that vacation...it's up to you.

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Onboarding Assistance

Our onboarding process typically takes less than 30 minutes. Our agent support team will even sit with you, one-on-one, to walk you through the process, step-by-step.

Hand holding a smartphone displaying an email about completed listing photos and a flyer proof.

Administrative Help

Our average response time is less than 5 minutes. We’re here for you when you need us because as we all know, real estate never sleeps.

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Technology

Constantly improving to save you time & increase your effectiveness.

Designed with you in mind.

We constantly improve so you don't have to. From agent portals, innovative home search tools, & marketing our goal is to make the home buying and selling experience as smooth as possible.

AGENT CRM AND MARKETING CENTER

One home for all your contacts, fully integrated with MLS to make marketing and client organization a breeze.
Send custom emails or make Instagram post in a matter of minutes with our powerful CRM and marketing software.

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The Portal

One location for all of your needs. Simple yet effective.

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Workplace By Standard

With full cloud drive integration, collaborative survey polls, live video chat, project groups, and machine learning systems - our backend collaboration tools are unparalleled and make you more efficient than you ever imagined.

Office lounge with a long wooden dining table, pendant lights, and built-in seating.

MARKETING

The best marketing should never feel like marketing at all

A CREATIVE TEAM FOR ALL YOUR NEEDS.

Our Creative Team is available to assist you with any of your needs. We assist you with flyers, custom marketing campaigns, email template design, team logos, social media templates, & more.

Mary Williams, De Sol Group, Gnatek, Louis Smith, Haversham, TJS, Xavier, Viento, Madrid, and Yancy real estate logos.

Real estate flyer featuring a lakeside dock and wooded home, labeled 633 Private Rd, Hawkins, TX.

Custom Flyers

Every listing is unique & every property tells a different story. We work with you to develop collateral for your listing that tells the best narrative possible

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LIFESTYLE PORTRAITURE

No detail left unnoticed. We dive into who you are as an individual to spotlight your experience as a real estate professional.

Open Standard Real Estate brochure with a blue street sign photo and pages describing agent benefits.

Curated Listing Presentations

Magazine style listing presentations - an unprecedented tool to help you win your next listing. The Creative Team is here to help you create your very own.

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CULTURE

Surround yourself with the right people.

OUR CULTURE IS PARAMOUNT TO WHO WE ARE

We believe that if our culture is healthy and vibrant then everything else will take care of itself - and then some.

offices

A fresh take on the office atmosphere.

Office Locations

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Dallas-Fort Worth
Dallas-Fort Worth

2800 North Henderson Avenue

Dallas, Texas 75206

Office Details
Tyler
Tyler

6713 Old Jacksonville Highway

Tyler, Texas 75703

Office Details

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Work With Us

Looking for a faster response? Just call or text us at the number on this page. You won’t find us hiding behind a click wall.